FCA's Anti-Greenwashing Guidance
The FCA’s anti-greenwashing guidance combats exaggerated or misleading claims about sustainability in financial products. Effective May 31, 2024, this rule requires all UK-authorised firms to ensure that any environmental, social, and governance (ESG) marketing is fair, clear, and accurate. This guidance complements the broader Sustainability Disclosure Requirements (SDR) and investment labels designed to improve transparency and foster trust in sustainable investments.
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Solution Focused
With attention often drawn to SDR compliance, many firms may overlook essential elements in the FCA’s anti-greenwashing rule. We've developed a tailored anti-greenwashing statement template to ensure firms comply confidently.
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Not Just a Tick Box Exercise
We believe compliance is more than a formality. Our approach helps your firm deliver authentic claims, enhancing client confidence and promoting genuine sustainability.
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Research Driven
Our service includes in-depth research on sustainability metrics for specific strategies, and if needed, we coordinate directly with fund managers to acquire detailed information.
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FCA Guidance
The FCA states that sustainability references should be:
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Correct and capable of being substantiated.
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Clear and presented in a way that can be understood.
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Complete—nothing should be omitted or important information hidden, and consideration should be given to the product or service's full life cycle.
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Comparisons to other products or services should be fair and meaningful.
For more details, you can review the FCA’s full guidance here.
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